There are many theories and practices that talk about what employees want and why. There are equally as many theories and practices that discuss how managers are supposed to manage to bring out the best in their employees. Much of the discussion fails to address how a manager, once he learns the latest theory or practice, is supposed to incorporate the use of this knowledge into his daily tasks and roles.A manager usually has his own tasks and functions to perform – in addition to directing staff. These tasks and functions can consume a majority of his time, often as much as 80% of his time, leaving only 20% to manage. As I have reviewed a number of theories and practices on management I have found they can work – if the manager has 50% or more of his time available to implement.By my count if a manager works 80% of the day on his own tasks and 50% on managing his employees he has just worked at 130% of capacity. Hmmm, did the employees go home after 8 hours? Did he have enough time to “manage?” Did he sacrifice his own tasks in order to manage effectively?I have to confess – I have been a manager of other employees for over 30 years, working in a variety of businesses with a variety of unskilled, skilled, professional, blue-collar, white-collar, and technical employees. I have used a variety of management techniques over these years with my fellow employees. I want to share what I have found to work the best with each of these differing groups of employees.Some time ago I reviewed research by Cornell University’s Center for Advanced Human Resource Studies. The Cornell research validated the benefit of businesses using formal processes and procedures and professional standards to help create workforce alignment. As a result of this research and my own prior experience, I developed a management approach called “managing smart.”It certainly becomes easier to manage employees if there are clear processes and procedures as well as standards that are evenly applied to all employees. I have found that if employees understand where the business is going and how they can participate in helping the business to get there, it becomes easier for them to contribute.What has often been a challenge in every business setting in which I worked was that managers, often believing that they knew what to do (why else would they be managers?) thought it was appropriate to tell employees what to do in each and every situation. If employees failed to follow directions or instructions managers instituted penalties for the failure to perform.I must admit I was caught in this approach for a little bit of time – until I learned the power of coaching and learned how to apply this to the management of my fellow employees. Learning how to be the “manager as coach” while managing smart is quite simple, actually, although it does take time to understand several important elements.Let’s review some of these elements. We know that every person has a unique combination of skills, talents, motivations, and behavioral preferences. For instance it is quite easy for some people to relate to others, to accept change, or to pay attention to detail. For others it is important to acquire knowledge, seek balance and harmony, or have a competitive edge. And for yet others, it is natural to evaluate others, to handle rejection, to use common sense, or to have an understanding attitude.To grasp the ease of learning the manager as coach approach I believe that you need to understand what your own skills, talents, motivations, and behavioral preferences are. Once you do, you can understand how to use these to develop a management environment in which you can thrive. Once you understand your own skills, talents, motivations, and behavioral preferences it is a natural progression to want to understand the same elements in your employees and coworkers.We make a number of assumptions about each others perspectives and motivations. Sometimes we are right and sometimes we may be wrong – and the consequences of misreading another person’s perspective in a business setting can be quite costly.I work with managers to help them understand how they can manage their employees by understanding each employee’s unique set of skills, talents, motivations, and behavioral preferences and then developing a management approach that encourages employees to perform their work tasks and functions by taking ownership and control of those tasks and functions and to perform at a higher level of authenticity.As the executive coach I have used this approach to empower my clients with a more complete sense of ownership and control of their business. Teaching these clients my coaching techniques to use with their employees may seem a bit like giving the store away. I would disagree. If I am serving my clients to best of my ability it is incumbent on me to help their businesses become more profitable and productive.Any time a business wants to improve its financial performance it certainly helps if they can place a value on that improvement. If that value is known it is much easier for me to focus the managers on the benefits of learning a “manager as coach” approach to managing smarter. When owners and their managers understand the number of variables that can be quantified using diagnostic profiles it is much easier to help them to quantify not only that financial value but also the individual and collective talents, motivations, and behavioral preferences of their managers and staff. Interesting stuff for a “manager as coach.”
Archive for: May, 2022
Can You Really Manage Employees Smarter?
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Marketing Agencies Have Coordination With Companies To Reach The Goal
The people managing more than one business or marketing agency will help greatly. They provide a great help for developing the business in various aspects. Also, they reduce the stress of the business owner. If anybody wants to hire a marketing agency, it is always better to investigate about the agency before hiring them. How they work from the creative sense of thinking one should know before going forward.Hiring a staff for advertising isn’t that much worth paying. A team of marketing and advertising will do the job productively. The results also are visible in the market. This team of experts has knowledge about the market analysis and they plan accordingly.Creative Planning is the Secret of the SuccessThe marketing scenario has changed completely after the globalization. The innovativeness changed the meaning of advertising and sales. The company and brand are advertised to make the people familiar with the brand name. The market verticals are studied by experts to make a perfect plan for sales. The whole team works for the company comes through creative thinking and brainstorming. It helps to get an unimaginable success in the long run. Each employee of the marketing agency is an expert who puts their experience to get the result. They study marketing strategies and use diverse methods to increase the sales.How to Select a Marketing AgencyThe performance of marketing agencies should be evaluated. It will encourage them to provide good service consistently. It is better to know more how they achieve their goals will show the better picture.Many agencies are there in the market who consistently giving good results. Choose from those renowned agencies.Selecting AudienceAdvertising is the main way to get clients. If the audience is targeted at the correct time, it will definitely get a good business. There are many technically sound staffs in the agency. They are well experienced and can satisfy the clients with the proper information and technical facts. Their healthy conversation helps the customer to take proper decision.How to select viewersThe marketing agency provides the client`s list which is helpful to the business owner to contact and make a deal. The business oriented people think that they can do the marketing successfully but many times it fails. The marketing professional can do it in a better way. If anybody wants to get everything in a package, it’s better to hire a marketing agency to get the predictable result. The agency follows different strategy with their creative mind. It could be humor or something groundbreaking. They reach the audience through social media websites.A few important Tips:• The audience can be from any field. Social networking websites help to get a greater response.• Each professional has a different idea when they team up it will make wonders.• Marketing agencies should have good contacts which will help for other client’s project.• To retain the old client, they should award the loyal customers to bring more business.Agencies Role in MarketingThat advertising company should give their best performance. That service will proof their efficiency which in turn satisfies the new customer. If one customer is not satisfied with the product or service then he will influence others. It is very important to follow all standards to give quality services. The ad agency provides many offers to customers. That attracts them to become a loyal customer. The client takes marketing agency’s advice. Agencies also do the same to get the client’s confidence. Together the agency and the client company have to take every step thoughtfully to reach the dream goal.To encourage the customers they provide many services like pay per click and affiliate marketing etc. With all these visitors convert to the prospective clients. Effective service helps to motivate new customers. The marketing agency helps in all the steps by putting their experience and expertise.The client will get a lot of follow-ups and quick responses. Agencies follow many innovative ways to get success through the internet marketing.There is tough competition in the market and thus, it is better to hire the best marketing agency for getting the expected result. Hiring a good marketing agency is like reaching a milestone in the business. Research is the best option if you don’t have any idea. Find out the BEST.
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How Will Affiliate Marketers Profit From Direct Marketing Growth?
Nothing makes an entrepreneur feel more excited than understanding their true profit potential. Is your chosen industry growing, or slowing down? Let’s face it, how many times have you had the right approach, but not the materials to rely on to gain confidence in your business pursuits. Direct Marketing growth will give affiliate marketers the confidence they need to be tremendously success.What is Direct Marketing, and why is it GrowingFrom huge corporations, mid-size companies, to start-ups all have products or services to sale. The main question they ask themselves are, who is their target market, and what is the best way to reach them? Some companies may choose to use direct marketing. Direct Marketing is selling products and services right to the end-user without a middle man. For example, clicking links from our personal email box then being swept away to another website to see a product, or service promotion. This is a common practice for people who regularly make purchases online in this day in age. According to the newly published eMarketers Report titled “Worldwide Retail and Ecommerce Sales eMarketer’s Updated Forecast for 2016-2021″. The report mention:• In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, eMarketer estimates. Mobile was a key factor, as M-commerce accounted for 58.9% of digital sales.• Global M-commerce sales rose 40.3% last year to $1.357 trillion, representing 6.0% of total retail expenditures. Markets with significant mobile spending include China, Japan, South Korea, the UK and the US. Growth has been helped along by consumers feeling more comfortable making purchases on their smartphones and, in some regions, a greater selection of low-cost items like apparel, which encourages impulse buying.The growth of direct marketing is coming from the use of the internet, and more potential customers are spending a significant amount of time on it each day. With this idea in mind, we are drawn to the accessibility that the internet offers us. From our tablets to smartphones are digital devices that we carry with us every day. As technology increases it places a consistent demand for the need of the internet. Businesses that fully recognize this dynamic will strategically place themselves in a position to take advantage of this growth. This is why direct marketing will be the best approach to reach a target audience from now into the future.Using Direct Marketing As A Business StrategyWith online sales increasing companies can better track what’s being sold, how much is being sold, and what region is purchasing the most of that product or service that is being offered. By understanding this, companies are able to maximize their marketing efforts in the best products in the right places, which will, reduce marketing expenses, and enhance profit margins. It’s all about measuring profitable performance. When companies are using a direct marketing approach most financial questions are being answered more effectively.How Does Affiliate Marketers ProfitThere’s a great line between working on your business, and working in your business. Working on your business is creating products and services that will better help your customers, or finding different ways to aid them with different problems they may face. Working in your business is the daily activities of promoting products or services getting it in front of your target market. So, where does affiliate marketing step into play? Affiliate marketers provide assistance with working in company’s businesses. Affiliate marketers are able to leverage their expertise in a particular subject to help promote the product or service. This allows other companies to do the heavy lifting of creating products that fits well for customers, and allow us the affiliate marketers to use our knowledge to demonstrate the most effective ways to utilize the product or service.As savvy affiliate marketers we realize that matching a direct marketing approach with a growing industry translates into great monetary success.
With a broad stroke concept of the benefits of direct marketing and how it relates to profits of an affiliate marketer. We can, if we wanted, dig deeper into the subject and find out how it directly relates to your profitability of what you would like to market. This is no more than researching the companies you would like to be an affiliate with, and seeing if they have a direct marketing approach that you are able to apply with your business pursuits. Besides, every entrepreneur should feel excited when they understand their true profit potential.
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