Jobseeker Question: “I’ve done all sorts of work in my career. How do I best present myself to potential employers?”Guide Question 1: Are you prepared to focus on just one specific area of opportunity?Guide Thought: Most of us have a range of things we like to do, and are good at, and – often – have done. Sadly, that does not help in terms of finding a job. If you go to market with an unfocussed offer – look at me, I can do a whole range of work! – you are unlikely to succeed in your job search.The alternative is to find the one possible position that you will be ideally suited to. Working with a Position Ignition guide, we will explore your capabilities, connections and networks, and – using our joint creativity – design the ideal position for you. We believe this to be the essential first step in securing your next career move.Guide Question 2: What one target are you going to concentrate on in terms of your search?Guide Thought: We at Position Ignition believe that in order to find a new job – not just any job, but your next career move – it is crucial to focus on one target. That’s because if you communicate that you are looking for a particular job, the person you are talking to – whether it’s someone in your network, a potential employer or a headhunter – can then use their knowledge of the world to assist you. They might offer you strategic advice, or analytical help, or access to their network. Whatever it is, it will be valuable, and is only available if communicate specific and focussed message to them.Guide Question 3: How much do you actually know about your target area of opportunity?Once you know your target area of opportunity, we will support you to research and get to understand it deeply. Who are the key players in the industry, sector or company? Is the target area of opportunity growing or shrinking? Who in your existing network can you talk to about what is actually happening now in the target area of opportunity, so that you can position yourself as a person uniquely qualified to offer value to potential employers? What unseen advantage do you have, that this research will enable you to play up so that you become irresistible to your target employer?Guide Question 4: What value does this opportunity bring you, and you bring it?Once you have established your value to target employer, everything becomes easier. You can now take an active role in securing a job. You can arrange to meet potential employers, and since your communication with them will be clear and compelling, they will recognise you as a person they want to – indeed, at times, have to – employ. In our experience, once that happens, a job offer and the next step in your career, will come naturally.